Michael Jordan sues Chinese firm

Herald Globe (IANS) Thursday 23rd February, 2012

and "even attempt(ed)" to use the names of Jordan's children.

"Inspired by Yao Ming's case here in China, we had filed suit in a Chinese court on February 21 against Qiaodan Sports Company Limited," said Christine Kang, a partner of Jun He Law Offices.

China's popular basketball player Yao Ming has won his suit against a sportswear company in central China for using his name and signature without permission last year.

"Any monetary awards I might receive will be invested in growing the sport of basketball in China," said Jordan in a statement. "I am taking this action to preserve ownership of my name and my brand."

According to Jordan's official website, Qiaodan Sport's misuse of Michael Jordan's name and identity "has misled and continues to mislead consumers" in China.

Qiaodan Sports has filed for over 100 similar trademarks including trademarks containing the number 23.