ANI
24 Jun 2022, 00:25 GMT+10
Milan [Italy], June 23 (ANI): Serie A and Puma on Thursday drew the curtain back on a piece of footballing art with the new 2022/23 Serie A match football.
With a total audience of more than one billion viewers in nearly 200 countries and over 530 million fans worldwide, Serie A is one of the most-watched leagues in the world. Puma is already active in Italian football through iconic teams such as AC Milan and US Sassuolo over the years have collaborated with much-loved players including Diego Armando Maradona, Giorgio Chiellini and Gigi Buffon.
Following the recent announcement in March that Puma will become the Official Technical Partner of Lega Serie A, PUMA has launched the new match ball to kick off the partnership.
As a new era dawns on Lega Serie A, Puma has unveiled the new ball, new culture campaign for the upcoming season by blending elements of Italian culture with modern and disruptive designs.
The Puma ORBITA Serie A features powerful graphics inspired by the Lega Serie A logo and blends elements of Italian progressive art. An additional detail places the Italian Tricolore around each of the custom graphics.
The pitch is a blank canvas with the ball as the centrepiece to create pure artistry on the pitch. The new ball is a blend of PUMA black, red, cool grey, sunset red, amazon green with a range of blue colour palettes Integrated into the white base to ensure excellent ball visibility.
The Puma ORBITA Serie A football offers a unique configuration of 12 large star-shaped panels which results in a reduced number of seams, allowing for a better connection with the ball. The ORBITA uses state-of-the-art technology to create the optimal sphere that maintains its shape and allows for less water absorption.
A POE foam is added to increase touch sensitivity, providing a firmer feel and better bounce consistency. In addition, the 1.2mm textured 3D PU surface improves aerodynamics and makes the ball more resistant to abrasion and wear, resulting in increased durability. The ball also features a rubber bladder and PAL (PUMA Air Lock) valve for optimal air retention and rebound properties.
The ORBITA ball is a FIFA approved match ball, a guarantee of high performance that will be the center piece of masterful football by PUMA players Olivier Giroud, Alessandro Bastoni, Milan Skriniar, Alex Sandro, Emil Audero and Davide Frattesi.
"The moment of the launch of a new match ball is always very important at the beginning of a new season as it is the object that most evokes dreams and memories in each of us," said Luigi De Siervo, CEO of Lega Serie A.
"PUMA's ORBITA Serie A match ball features a modern and eye-catching design that will certainly appeal to the younger generation. Moreover, the references to the Italian flag and the league logo strengthen the brand identity and its international recognition. The high quality of the materials will guarantee optimal performance to allow the protagonists on the pitch to offer the best possible show," he added. (ANI)Get a daily dose of Herald Globe news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Herald Globe.
More InformationDUBAI, U.A.E.: A cargo ship flagged under Liberia, known as the Eternity C, sank in the Red Sea following an attack executed by Yemen's...
WASHINGTON, D.C.: The Trump administration has started sending some weapons to Ukraine again, just a week after the Pentagon told officials...
ECAULT BEACH, France: On clear days, the white cliffs of the United Kingdom, are visible from northern France, where men, women, and...
ATLANTA, Georgia: The United States is facing its worst measles outbreak in more than three decades, with 1,288 confirmed cases so...
In the past month alone, 23 Israeli soldiers have been killed in Gaza—three more than the number of remaining living hostages held...
LONDON, U.K.: At least 13 people are believed to have taken their own lives as a result of the U.K.'s Post Office scandal, in which...
(Photo credit: David Richard-Imagn Images) In a span of 10 pitches Saturday, the Cincinnati Reds ensured they wouldn't be swept for...
(Photo credit: David Butler II-Imagn Images) The Boston Red Sox will be looking to extend their winning streak to 10 games Sunday...
(Photo credit: Eric Canha-Imagn Images) In his 51st career start, Garrett Crochet accomplished two feats in one dominant outing:...
(Photo credit: Daniel Kucin Jr.-Imagn Images) Two teams that have long climbs if they're going to reach the postseason needed a sweep...
New Delhi [India], July 13 (ANI): The business valuation of the Indian Premier League (IPL) has surged an unprecedented USD 18.5 billion,...
(Photo credit: Dennis Lee-Imagn Images) All-Star Brent Rooker hit a tiebreaking two-run homer and drove in three runs overall to...