ANI PR Wire
13 Jan 2023, 13:45 GMT+10
Hyderabad (Telangana) [India], January 13 (ANI/NewsVoir): Bisleri has partnered with Mythri Movie Makers for its upcoming movies Waltair Veerayya and Veera Simha Reddy to launch limited edition bottles. As part of the association, the limited edition Waltair Veerayya and Veera Simha Reddy bottles are available in 500ml and 1 litre in Andhra Pradesh and Telangana markets.
The Telugu film industry is well renowned for its cinematic extravaganza, which has a strong appeal among local consumers. In addition to generating excitement and enthusiasm for the movie, this partnership is set to further increase brand affinity among Bisleri's local consumer base.
Commenting on the collaboration, Tushar Malhotra, Head of Marketing at Bisleri International, said, "At Bisleri International, we celebrate the rich regional cultural heritage that India possesses and build local brand love and affinity. With this in mind, we are delighted to launch two limited edition packs in Andhra Pradesh & Telangana markets featuring two blockbuster releases - Waltair Veerayya and Veera Simha Reddy."
Ravi Shanker from Mythri Movie Makers said on the association, "We are delighted to partner with a legacy brand like Bisleri. The limited-edition bottles are a perfect symbiosis of the ensemble star cast of both the movies and the iconic brand. We hope the association will create engaging conversations and build local love for the limited-edition bottles."
Bisleri's partnership with Mythri Movie Makers for Waltair Veerayya and Veera Simha Reddy will be promoted through a series of media amplification platforms, including Bisleri truck branding, point of sale, digital and social media. The limited-edition Waltair Veerayya and Veera Simha Reddy bottles will be sold in Andhra Pradesh and Telangana's general and modern trade outlets, as well as on the e-commerce platform and App of Bisleri@Doorstep. In the past, Bisleri launched limited-edition bottles of blockbuster movies such as Godfather, Vikram, RRR and Ponniyin Selvan:1 (PS 1).
With a legacy of over 50 years, Bisleri International Pvt Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country's largest-selling mineral water in India, Bisleri follows a stringent method of a 10-stage purification process and 114 quality tests, which stands true to its promise of providing customers with safe, pure and healthy mineral water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries. It offers a range of premium beverages that are produced for all occasions. Whether it is the promise of goodness, trust and purity with Bisleri Mineral Water, a daily dose of health with Vedica Himalayan Spring Water, or fun-filled refreshment with a diverse range of drinks available in many flavours - Limonata (Limey minty cooler), Spyci (Masala with fizz), Fonzo (Mango with fizz). Bisleri products are also available on the e-commerce platform - Bisleri@Doorstep. This one-stop platform was designed to reassure customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
Bisleri International's growth in India has been piloted by its vision of being a leader in the premium beverage category through sustainable efforts undertaken to help the community and safeguard the environment. The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business.
For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.
This story has been provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)
Get a daily dose of Herald Globe news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Herald Globe.
More InformationISTANBUL/PARIS/BRUSSELS: As searing temperatures blanket much of Europe, wildfires are erupting and evacuation orders are being issued...
VENICE, Italy: Over the weekend, hundreds of protesters marched through the narrow streets of Venice to voice their opposition to billionaire...
PARIS, France: France is taking stronger steps to reduce smoking. A new health rule announced on Saturday will soon ban smoking in...
WASHINGTON, DC - U.S. President Donald Trump on Tuesday claimed Elon Musk's success has been built on government subsidies. Without...
EVERGLADES, Florida: Over the weekend, a diverse coalition of environmental activists, Native American leaders, and residents gathered...
BEIJING, China: China's national soccer team may struggle to stir excitement, but its humanoid robots are drawing cheers — and not...
Jaipur (Rajasthan) [India], July 2 (ANI): The much-anticipated LEGEN-Z T10 League will be played from August 7 to August 13 at the...
New Delhi [India], July 2 (ANI): The Board of Control for Cricket in India (BCCI) Ombudsman Justice (Retd) Arun Mishra has directed...
Mumbai (Maharashtra) [India], July 2 (ANI): Actor-comedian Kapil Sharma is back with another episode of 'The Great Indian Kapil Show,'...
Birmingham [UK], July 2 (ANI): Former head coach and cricketer Ravi Shastri didn't mince his words while expressing his discontent...
Birmingham [UK], July 2 (ANI): Indian and England players were wearing a black armband before the start of play on Day 1 of the second...
New Delhi [India], July 2 (ANI): Olympians Anjum Moudgil (also world championship silver medalist) and Saurabh Chaudhary and world...