ANI PR Wire
13 Jan 2023, 21:45 GMT+10
Mumbai (Maharashtra) [India], January 13 (ANI/PNN): Cressanda Solutions Ltd - leading company providing IT solutions, digital media and IT-enabled services has bagged prestigious order for in-coach digital advertising in the Kolkata Metro for a period of 5 years. The contract is renewable for an additional 5 years. Company aims to serve 7-8 lakh passengers daily with an annual target of 15 crore passengers and above. The company is in advance stages for the contract for providing in-coach wi-fi services.
Kolkata Metro Trains operates about 39 trains daily which provide 15-hour services, each train has 9 coaches and each coach has 2 TVs on which the company has acquired exclusive rights for digital advertisement. For the total advertisement content 70 per cent is for commercial advertising on this platform and 30 per cent advertisement slot is reserved for government advertisements.
In September 2022, Cressanda Solutions applied to the Ministry of Railways for Non-Fare Revenue (NFR) proposals to provide comprehensive services to the South-Eastern Railway (SER), including Wi-Fi, advertising, pick up and drop services and above all, moving. Infotainment services in trains offer preloaded multilingual content including movies, news, music videos and general entertainment through buffer-free media servers installed inside the coaches.
Sharing more details, Soumyadri Shekhar Bose, Executive Director and Managing Director, said, "This opportunity to handle Non-Fare Revenue proposals will put Cressanda in a significant position in the market as it aims to serve 7-8 lakh passengers daily with an annual target of 15 crore passengers and above. Company's revenue from these services is expected to cross over Rs 75 crore annually in the initial year with pre-tax profit margin expected to be in the range of 15-20 per cent."
The company is planning to launch a Super-App which allows passengers to get Wi-Fi during the journey. For that very purpose, in July 2022 Cressanda signed a Memorandum of Understanding ("MoU") with a consortium led by Bufshelfco 59 (Pty) Limited, South Africa (Bufshelfco) for a period of three years to provide IT infrastructure, super app development, digital services and will provide advanced user experience by providing superior services across various static and mobile platforms of marketing services. With this expertise and experience, Crescenda aims to provide uninterrupted mobile Wi-Fi services to a large number of users of its services at multiple locations spread across India, whether by air, sea or road.
Cressanda Solutions Limited is an India-based company engaged in providing information technology (IT), digital media and IT enabled services. The company has embarked on a transformational journey to innovate, expand and integrate its technology offerings with capabilities to serve larger organizational opportunities. These service contracts will generally have a profitable and long-term financial profile, and will have a profound social impact. To deliver and successfully execute turnkey projects, the company in its new incarnation has partnered with best-in-class partners and has top talent with deep domain expertise.
This story is provided by PNN. ANI will not be responsible in any way for the content of this article. (ANI/PNN)
Get a daily dose of Herald Globe news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Herald Globe.
More InformationWASHINGTON, DC - The global community has extended aid to Turkey and Syria following the devastating earthquakes that hit the ...
WASHINGTON D.C.: US lawmakers have called on the Department of Energy to release documents detailing attempts by Russian hackers to ...
Photo credit: Ercin Erturk / Anadolu AgencyThe death toll from Monday's massive 7.8 magnitude earthquake in Turkey and Syria has ...
WASHINGTON D.C.: In a sign of future political battles over record numbers of illegal crossings under Democratic President Joe Biden, ...
MOSCOW, Russia: Russian state-run TASS news agency has reported that a US woman was detained and fined by a Russian ...
ISLAMABAD, Pakistan - Former President General (retd) Pervez Musharraf died in a Dubai hospital on Sunday at the age of ...
Exactly three months after the Indianapolis Colts fired coach Frank Reich, team owner Jim Irsay is still in no hurry ...
It is no coincidence that, after winning nine of the previous 12 games with guard De'Aaron Fox orchestrating their high-scoring ...
Kyrie Irving is glad to make a new start with the Dallas Mavericks after engineering a move away from the ...
On Jan. 23, the New York Rangers officially reunited the "Kid Line" trio of Filip Chytil, Alexis Lafreniere and Kaapo ...
The New Orleans Saints requested to meet with quarterback Derek Carr and the Las Vegas Raiders granted the parties permission ...
The Brooklyn Nets and Sacramento Kings completed a trade Tuesday that sends second-year forward Kessler Edwards to Sacramento. The Nets ...