ANI PR Wire
07 Feb 2023, 18:00 GMT+10
New Delhi [India], February 7 (ANI/PNN): Japan International Cooperation Agency (JICA) India held a two-day event to promote handwashing with soap with the famous Japanese character Hello Kitty in Delhi on Wednesday, November 9 and Thursday, November 10 2022, as a part of the 'Achhi Aadat (Good Habit) Campaign', with implementation partner IJ Kakehashi Services Pvt. Ltd.
Hello Kitty is a world-renowned character of Sanrio Company Ltd, known for her adorable looks and kindness towards others. In recent years, Hello Kitty has expanded her focus to the promotion of Sustainable Development Goals (SDGs) through her YouTube Channel (HELLO KITTY CHANNEL). The United Nations (UN) has acknowledged her dedication and since September 2019, Hello Kitty in collaboration with the UN, has introduced SDG engagement around the world through her informative and interesting videos.
Hello Kitty and Sanrio are partners of JICA India's Achhi Aadat Campaign, which was launched in January 2021 to raise awareness among the population regarding hygiene practices, including handwashing and nail cleaning. Since 2021, Hello Kitty has participated in online 'Achhi Aadat sessions' and interacted with children to share the importance of proper handwashing with soap. Hello Kitty is currently visiting India for the first time along with TSUJI Yuko, Managing Executive Officer, Global Sustainability Department Director of Sanrio, and has been participating in person in Achhi Aadat sessions and various campaign activities.
In the morning of Wednesday, November 9, Hello Kitty appeared in front of around 900 primary school students at The Mother's International School, Delhi. The students were surprised to see the special guest and welcomed her with great enthusiasm. Hello Kitty demonstrated the eight steps of handwashing while dancing to the music of her video "Let's Wash Our Hands with HELLO KITTY!!" She held another handwashing session in Central Park in Connaught Place in the afternoon, to bring smiles to the faces of 30 students from St. James Convent School run by the NGO Asha Deep Foundation. Hello Kitty then boarded the Delhi Metro from Rajiv Chowk Station to Patel Chowk Station and experienced riding on a female-only coach. At the Patel Chowk Station, she was greeted by Vikas Kumar, Managing Director of Delhi Metro Rail Corporation, SAITO Mitsunori, Chief Representative of JICA India, and 15 students of Sarthak Prayas, an NGO-run school, who learned the eight steps of handwashing with Hello Kitty. On Thursday November 10, she visited the iconic India Gate where she observed two out of the 1000 auto rickshaws specially wrapped with the Achhi Aadat Campaign message on their hood.
On 30th January 2023, Sanrio has launched a video introducing India and the Achhi Aadat Campaign. Click on the link below to view the video!!
Video Link: "Kitty made a surprise appearance at a handwashing event in India!" Kitty made a surprise appearance at a handwashing event in India! [Hello Kitty] https://youtu.be/371lSMThC9w
Speaking on the occasion, SAITO Mitsunori, Chief Representative, JICA India said, "Dear Hello Kitty, thank you so much for coming all the way to India!! How was dancing in the Connaught Place, visiting India Gate by rickshaw? Good boys and girls you played together will never forget how to wash their hands and live healthy lives. Please come visit India again to enjoy delicious Indian sweets and desserts! Safe journey!"
In 2021, Japan International Cooperation Agency (JICA) launched the Achhi Aadat Campaign to spread various hygienic practices among the population in India. Amid the COVID-19 situation, the campaign encouraged consistent and appropriate handwashing techniques, nail cleaning, and other hygiene practices.
In continuation, in 2022, JICA in partnership with its project implementing partner IJ Kakehashi Services Private Limited, collaborates with the Government of NCT of Delhi, and private Japanese companies, NGOs, and has flagged off the wonderful voyage to create awareness among the people of India.
Established, by a specific law, as an incorporated administrative, as the sole Japanese governmental agency in charge of ODA implementation. JICA is the world's largest bilateral donor agency. JICA works as a bridge between Japan and emerging countries like India and provides assistance in the form of loans, grants, and technical cooperation so that emerging countries can strengthen their capabilities.
This story is provided by PNN. ANI will not be responsible in any way for the content of this article. (ANI/PNN)
Get a daily dose of Herald Globe news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Herald Globe.
More InformationPARIS, France: France is taking stronger steps to reduce smoking. A new health rule announced on Saturday will soon ban smoking in...
WASHINGTON, DC - U.S. President Donald Trump on Tuesday claimed Elon Musk's success has been built on government subsidies. Without...
EVERGLADES, Florida: Over the weekend, a diverse coalition of environmental activists, Native American leaders, and residents gathered...
BEIJING, China: China's national soccer team may struggle to stir excitement, but its humanoid robots are drawing cheers — and not...
]LONDON, U.K.: A World Health Organization (WHO) expert group investigating the origins of the COVID-19 pandemic released its final...
DOVER, Delaware: California Governor Gavin Newsom has taken legal aim at Fox News, accusing the network of deliberately distorting...
Mumbai (Maharashtra) [India], July 2 (ANI): Actor-comedian Kapil Sharma is back with another episode of 'The Great Indian Kapil Show,'...
Birmingham [UK], July 2 (ANI): Former head coach and cricketer Ravi Shastri didn't mince his words while expressing his discontent...
Birmingham [UK], July 2 (ANI): Indian and England players were wearing a black armband before the start of play on Day 1 of the second...
New Delhi [India], July 2 (ANI): Olympians Anjum Moudgil (also world championship silver medalist) and Saurabh Chaudhary and world...
Calgary [Canada], July 2 (ANI): Indian shuttler Ira Sharma managed to qualify for the women's singles main draw of the Canada Open...
Florida [US], July 2 (ANI): Spanish giants Real Madrid and German club Borussia Dortmund on Wednesday became the last two teams to...