ANI PR Wire
11 Mar 2023, 11:30 GMT+10
Chennai (Tamil Nadu) [India], March 11 (ANI/BusinessWire India): For centuries, it has been common practice that women purchase undergarments for men. But what about when it's the other way around? There has been a long-standing inequality in this area, with women usually being the ones who buy undergarments for themselves, their families, or their friends. Despite the changing times, many men are still hesitant to go into lingerie stores or buy lingerie for the females in their lives.
In an effort to normalise this process, Shyaway.com conducted a social experiment among people of different backgrounds and ages. The aim was to encourage men to take part in the process of buying lingerie for women without feeling embarrassed or uncomfortable about it. The results showed that many men were still uncomfortable with the idea of purchasing lingerie for women. As one participant said, "It felt strange to walk into a lingerie store and buy a product like this for someone else. I wasn't sure what size or style would be appropriate!"
To help break down these barriers, Shyaway is encouraging more men to get involved in purchasing lingerie for their partners & families. Their website provides helpful tips on choosing the right size and style of lingerie for different body types, as well as advice on how to select items based on preferences such as colour or fabric type.
"It was really interesting to see how attitudes towards shopping for lingerie changed during our experiment," said Gopinathan Ramachandran, founder of Shyaway. "We wanted to break down the stigma associated with men buying lingerie and show that there is nothing wrong with it. Ultimately, we hope that our efforts will create an environment where everyone feels comfortable shopping lingerie regardless of gender."
Overall, the outcome of Shyaway's social experiment has shown that society is slowly becoming more open to accepting this change in mindset regarding lingerie shopping habits. The company hopes that this will create a more equal environment where both men and women can shop without any inhibitions or embarrassment attached to it.
By challenging traditional norms around lingerie shopping, Shyaway is making great strides towards creating a more equal society where everyone feels at ease participating in activities that were previously seen as taboo or off-limits due to gender stereotypes.
Shyaway hopes that its social experiment will raise awareness about the importance of normalising the process of buying undergarments regardless of gender or age, while also encouraging customers to shop confidently in stores and online without feeling judged or embarrassed.
Click here to watch the video - https://www.youtube.com/watch?v=ndBXMz_J8MI
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
Get a daily dose of Herald Globe news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Herald Globe.
More InformationDUBAI, U.A.E.: A cargo ship flagged under Liberia, known as the Eternity C, sank in the Red Sea following an attack executed by Yemen's...
WASHINGTON, D.C.: The Trump administration has started sending some weapons to Ukraine again, just a week after the Pentagon told officials...
ECAULT BEACH, France: On clear days, the white cliffs of the United Kingdom, are visible from northern France, where men, women, and...
ATLANTA, Georgia: The United States is facing its worst measles outbreak in more than three decades, with 1,288 confirmed cases so...
In the past month alone, 23 Israeli soldiers have been killed in Gaza—three more than the number of remaining living hostages held...
LONDON, U.K.: At least 13 people are believed to have taken their own lives as a result of the U.K.'s Post Office scandal, in which...
(Photo credit: Brad Mills-Imagn Images) The Detroit Tigers will head into the All-Star break with the best record in the majors,...
(Photo credit: Joshua L. Jones / USA TODAY NETWORK via Imagn Images) Georgia and head football coach Kirby Smart added to a vaunted...
(Photo credit: Mike Watters-Imagn Images) Guard Cole Anthony has reached a buyout with the Memphis Grizzlies and plans to sign with...
(Photo credit: Kevin Jairaj-Imagn Images) Pittsburgh Pirates right-hander Paul Skenes and Detroit Tigers left-hander Tarik Skubal...
(Photo credit: Patrick Gorski-Imagn Images) Kyle Manzardo hit a go-ahead solo home run in the sixth inning and Tanner Bibee earned...
(Photo credit: Eric Canha-Imagn Images) Garrett Crochet tossed a complete-game shutout and the Boston Red Sox extended their winning...