ANI PR Wire
11 Mar 2023, 15:00 GMT+10
Bengaluru (Karnataka) [India], March 11 (ANI/NewsVoir): Amidst the plethora of films created by brands to celebrate women, one film that clearly stands out from the rest is the unique video made by Cycle Pure Agarbathi.
The film was created using artificial intelligence. Elaborating about the idea, Arjun Ranga, MD, Cycle pure Agarbathi says, "Since 1948, women have defined and shaped the course of our company. Over 75% of our workforce comprises of women, who have helped it grow from strength to strength over 75 years. One could say that we're a company that is truly empowered by women."
As a brand, we've always innovated and embraced the latest technology. We were the first in our category to use computers, to use ai for automation, and now we experimented with artificial intelligence to celebrate our real heroes. We wanted to pay tribute to the hands that keep prayer and hope alive, by making billions of prayers possible, every single day. Quite like ai, it's quite surreal.'
The film showcases women's hands using the typical ai generated surrealistic frames. The soundtrack of the film was is a modern-day rendition of the devotional song "aigiri nandini", a befitting track that celebrates the goddess Chamundeshwari who waged war against evil forces atop Chamundi hills in Mysore, the sacred city where Cycle Pure is proudly headquartered.
Watch the film here - youtu.be/IPrT_UwNmto
The Mysuru-based NRRS was founded by N. Ranga Rao in 1948. A true visionary and a philanthropist, Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest-selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully-run business conglomerate with an established presence in India and abroad. The group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for Defence helicopters. The organisation has largely committed itself towards social responsibilities and fulfills them through its charity arm NR Foundation. NR Group today is managed by the third generation of the Ranga family.
For more information on NR Group, please visit www.nrgroup.co.in.
This story has been provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)
Get a daily dose of Herald Globe news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Herald Globe.
More InformationJERUSALEM, Israel: Israeli Prime Minister Benjamin Netanyahu says that Israel's success in the war with Iran could open the door to...
NEW DELHI, India: India has decided not to allow a United Nations (UN) investigator to join the investigation into the recent Air India...
BONN, Germany: Despite widespread belt-tightening across the United Nations, nearly 200 countries agreed this week to increase the...
MEXICO CITY, Mexico: Mexican President Claudia Sheinbaum said this week that her government is investigating possible environmental...
CAPE CANAVERAL, Florida: In a landmark flight for three nations and a veteran U.S. spacefarer, a four-member astronaut crew launched...
WASHINGTON, D.C.: In a striking escalation of tensions between the executive and judicial branches, the Trump administration has filed...
ATLANTA, 29th June, 2025 (WAM) -- Paris Saint-Germain advanced to the quarter-finals of the FIFA Club World Cup after a dominant 4-0...
Kolkata (West Bengal) [India], June 29 (ANI): Union Minister for Education, Dharmendra Pradhan, presided over the kick-off programme...
Berlin [Germany], June 29 (ANI): The Indian women's hockey team ended their FIH Hockey Pro League 2024-25 campaign with a 2-3 loss...
Barcelona [Spain], June 29 (ANI): Barcelona vice-president Elena Fort confirmed that a tribute to legendary footballer Lionel Messi,...
New Delhi [India], June 29 (ANI): On this day last year, not only did India end their 11-year-long ICC trophy drought by winning the...
Mumbai (Maharashtra) [India], June 29 (ANI): It was a belligerent, brilliant, and breathtaking performance from the Chennai Bulls,...