Mumbai (Maharashtra)/ Bengaluru (Karnataka) [India], March 28 (ANI/BusinessWire India): Singapore-headquartered actyv.ai, a category creator in the enterprise SaaS with embedded B2B BNPL and insurance space announced a strategic partnership with PwC India to drive adoption of embedded finance in supply chain ecosystems for their clients. The alliance aims to focus on using the power of artificial intelligence to drive growth opportunities in the global supply chain ecosystem while also providing access to relevant embedded financial and insurance products.



Leveraging PwC India's in-depth expertise in supply chain transformation, the alliance aims to deploy and scale the platform in actyv.ai's customer environment and fuel a shared vision to digitally transform supply chains and provide a range of embedded finance products while also ensuring sustained business outcomes for clients.

Speaking on the partnership, Vivek Belgavi, Partner & Leader - Alliances & Ecosystems, PwC India said, "actyv.ai is a great addition to PwC's expanding alliance ecosystem aimed at transforming global supply chains. Our combined value proposition with actyv.ai will help us deliver sustained outcomes for our clients by offering them the most relevant and agile supply chain solutions for their business. The power of embedded finance on the platform will increase access to responsible and sustainable capital and ensure growth for both enterprises and their partners."



Founder and Global CEO of actyv.ai, Raghunath Subramanian said, "PwC is recognised for its high-quality consulting, digital transformation strategy and customer success. As part of this strategic partnership, PwC will enable actyv.ai reach across enterprise segments, which have been built through years of trust to deliver technology solutions, implementation and support. It is a matter of immense pride to associate with a globally trusted partner. The partnership with PwC bolsters the vision to build actyv.ai, globally. We are extremely delighted to partner with PwC India."

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