Field Level Media
25 Sep 2025, 04:35 GMT+10
(Photo credit: Annie Barker / USA TODAY NETWORK)
The NFL is weighing an early restart to its media-rights talks as soon as 2026, Commissioner Roger Goodell told CNBC.
The league's existing package, signed in 2021, spans 11 years and is valued at $111 billion. It includes an NFL opt-out after the 2029-30 season for all partners except Disney, whose deal runs one year longer.
Any acceleration would require buy-in from its current partners -- Disney/ESPN, NBCUniversal, Paramount/CBS, Amazon, and Fox -- but could unlock billions in additional revenue.
Goodell said that the league built flexibility into the contracts to respond to a rapidly shifting marketplace.
'The reason why we felt so strongly about the option is the landscape is changing,' Goodell said. 'It could be a long-term deal with the benefit of having that stability and security of it. But I think the reality of it is it changes so quickly that you want to have the ability to move. I think those options are going to give us a lot of flexibility to potentially go earlier,'
' ... Obviously it's not going to happen this year. But it could happen as early as next year.'
NFL games continue to dominate linear TV. According to Nielsen data, 72 of last year's top 100 telecasts were NFL contests (93 the year prior). That leverage, combined with recent rights jumps for the NBA and NHL, has the league evaluating whether it's missing an opportunity to capitalize on more revenue.
Any 2026 timeline faces hurdles. ESPN's pending transaction to sell a 10 percent stake to the NFL could complicate negotiations until it's resolved. Separately, the league has discussed adding an 18th regular-season week -- a move that would require NFLPA approval and could shape the scale and structure of future packages. The NFL also wants headroom to incorporate emerging distributors; YouTube carried a Week 1 game this season, and Netflix debuted with Christmas Day matchups last year and will add two more this year.
Beyond network lineups, earlier renewals would send ripple effects throughout the economics of football. A richer deal would be expected to push the salary cap higher in future years and support continued growth in franchise valuation.
--Field Level Media
Get a daily dose of Herald Globe news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Herald Globe.
More InformationBRUSSELS, Belgium: A cyberattack that crippled check-in systems at several major European airports is still disrupting travel, forcing...
WASHINGTON, D.C.: President Donald Trump said media mogul Rupert Murdoch, his son Lachlan Murdoch, and Dell Technologies founder Michael...
SAO PAULO, Brazil: Brazil's health minister said this week he is not attending the United Nations General Assembly in New York after...
DUBAI, U.A.E.: Pakistan's defense minister has confirmed that Saudi Arabia would fall under Islamabad's nuclear umbrella if required...
WASHINGTON, D.C.: The White House rushed to calm fears among immigrant workers after President Donald Trump's plan to impose a $100,000...
ARLINGTON COUNTY, Virginia: Striking Boeing Defense workers overwhelmingly backed a contract proposal drafted by their union, even...
(Photo credit: Annie Barker / USA TODAY NETWORK) The NFL is weighing an early restart to its media-rights talks as soon as 2026,...
(Photo credit: Kyle Ross-Imagn Images) The Philadelphia 76ers and restricted free agent guard Quentin Grimes are 'very far apart'...
(Photo credit: Jerome Miron-Imagn Images) The Texas Rangers placed left fielder Wyatt Langford on the 10-day injured list due to...
(Photo credit: Andrew Nelles / The Tennessean / USA TODAY NETWORK via Imagn Images) Tennessee quarterback Cam Ward was a limited...
(Photo credit: David Banks-Imagn Images) Chicago Cubs rookie right-hander Cade Horton underwent an MRI exam on his back Wednesday,...
(Photo credit: Joe Nicholson-Imagn Images) The San Francisco 49ers are assessing their quarterback situation ahead of a Week 4 matchup...
